Ian spent 13 years with JD Wetherspoon, working his way from team member to Area Manager overseeing 20 venues, 1,000 staff and multi-million-pound revenues. When the chance came to become General Manager at Coventry Hearsall Golf Club ,a club he was already a member of ,he took it. Over six years, he rebuilt the club's reputation, grew membership and modernised operations. That work earned him a place in the final three for the GCMA Manager of the Year Award 2025.

Gary spent more than 30 years in London's financial markets, building relationships and driving business as a money broker in Euro Sterling and Euro/USD trading. His career was built on trust, strategy and client relationships ,and a significant amount of time on golf courses around the world. After relocating to the Midlands with his family, he joined his local club and found himself working alongside Ian to help turn it around. He quickly discovered a real talent for the commercial side of club management.

Together, they built Ingentro ,because what they learned inside real clubs, with real teams and real members, is exactly what most clubs need access to.

We started Ingentro because we care about helping golf clubs become better places to play, work, and belong. We’ve seen first-hand how the right guidance, culture, and operational approach can transform a club , not just financially, but in terms of atmosphere, energy, and community.

Golf is an incredible sport, but too many clubs are held back by old habits, outdated systems, and the belief that “this is just how we’ve always done it.” We want to change that. By improving how clubs think, plan, and operate, we make golf more welcoming, more sustainable, and more enjoyable for everyone.

At our core, we’re driven by teaching, supporting, and helping others grow. Whether it’s developing teams, improving hospitality standards, elevating the member experience, or strengthening the business behind it all, we do this because we believe golf clubs can be powerful, positive community spaces. And when a club improves, more people want to be part of it.

We’re here to add value to the industry we love and to help more people discover the game ,by building clubs that are inclusive, forward-thinking, and built for the future.

Golf clubs should feel welcoming, modern, and commercially strong, while still honouring the traditions that make them special.

Hospitality isn’t an extra ,it’s the heartbeat of the experience.

Members and guests should feel valued every time they walk through the door.

Teams perform at their best when expectations are clear, standards are high, and leadership is supportive and consistent.

Strong planning and honest data create long-term stability ,not guesswork or quick fixes.

When culture, service, and operations improve, everything else improves with them: revenue, reputation, membership satisfaction, and the overall energy of the club.

Golf has the power to bring people together. Clubs should reflect that.

Progress doesn’t need to be complicated ,just focused, practical, and purposeful.

We provide more than advice. We work closely with your club to understand how things operate today, identify where improvements can be made, and create a clear, practical plan that everyone can stand behind.

Our support is personal. We take the time to get to know your people, your culture, your challenges, and your ambitions. Nothing we do is off-the-shelf. Every recommendation is tailored to your club, your environment, and your goals.

Once the strategy is in place, we don’t step away. We stay involved, guiding progress, offering support, and sharing our experience to ensure the plan is delivered effectively and confidently.

This is about long-term improvement ,building a club that runs well, feels great, and makes people proud to be part of it.

Your success matters to us. When we work with a club, we care about it as if it were our own.Your success is our priority, every step of the way.

We approach every club with respect, openness, and a willingness to understand before suggesting change. The first step is always listening, to your people, your members, your operation, and your goals. From there, we identify the areas that matter most and focus on improvements that create lasting impact, not quick fixes.

Our role is to provide clarity, structure, and support. We simplify complex challenges, help teams stay aligned, and make sure progress is steady and achievable. Communication is straightforward. Expectations are clear. Advice is honest. And the work we do always fits the reality of your club, not someone else’s idea of one.

Our Standards

We hold ourselves to the same standards we encourage in the clubs we support.
Professionalism, integrity, and respect are non-negotiable.

We value clear communication, consistent leadership, and an environment where people feel supported and confident in their roles.

Every recommendation we make is considered, practical, and backed by real experience. Every commitment we make is followed through. And every club we work with receives the same level of care, attention, and quality ,no exceptions.

We do what we say we will do, and we expect the same from the teams we help.